THE LUNAR WAY
Branding Video
THE LUNAR WAY
Branding Video
THE
LUNAR WAY
Branding Video
From 3 ideas to +500.000 views
Since Lunar Way isn't a bank, but an app we needed to tell a story that adressed money and banking, without saying it.
Thus we decided to do a fast paced point of view 1-day experience, with a homage to where it all started "Smack My Bitch Up"
In order to get the right quality in a "point of view" video, I needed to develop a rig that would carry a DSLR while being on a bike and in bed. Thus I rigged a motorcycle helmet with a camera and added some weights to the back for counter-balance.
In order to get the right quality in a "point of view" video, I needed to develop a rig that would carry a DSLR while being on a bike and in bed. Thus I rigged a motorcycle helmet with a camera and added some weights to the back for counter-balance.
